The Importance of Great Content in SEO in 2021
SEO content is extremely critical when writing a blog post or site content, especially if you are looking to increase search volume from Google's search engine. This allows sites to receive even more organic traffic, which can turn into more clientele for businesses if done correctly!
More than ever people are using the internet to find the services, products, and information that they are thinking about or specifically looking for. As a result, organic search is the number one place for businesses looking to get more organic traffic to their site.
There is an old saying in SEO that says, "If you wan t to hide a body, you do it on the second page." This is said due to the fact that when anyone looks up something in google there is a very small percentage that actually looks past the first page for the information they are looking for. This means unless you are on the first page you may not be seen by all the different people online. Meaning without some sort of SEO help you will not be able to rank for the number one position.
That is why using SEO content for your website is extremely critical for the success and rankings on Google.
What Is SEO Writing?
If you are asking yourself, "what even is SEO writing?" SEO content is the process of writing quality content with an SEO strategy in place.
Search Engine Optimization, otherwise known as SEO, requires great content strategy, relevant keyword choice, and content that is relevant and represents the site while keeping the user experience in mind. By implementing these keywords into quality content, it allows Google to understand what your content is truly about.
As a search engine, Google trolls your website and tries to determine if your webpage's written piece of content is essential and relevant. You also get more google algorithm points by providing an SEO optimized monthly blog post, consistently.
Google and other search engines use an algorithm to determine the authority, quality, trust, and relevancy of the site. This relevancy can be determined by select keywords that users are typing into the search engine matching the keywords used on the content of the site.
These specific keywords and terms are determined by keyword research and help determines how the writer structures their content. The quality is created by adding in related NLP terms and creating content that is relatable to the targeted audience. The authority comes from continuously producing SEO content through your blogs and 'do follow' backlinks. Trust comes from social links.
Here are the basic steps in creating SEO Content
Step 1.
The SEO specialist will do research-based on the targeted audience, competitive keywords, and best keywords with high search traffic and low keyword difficulty.
Step 2.
The content writer will be given the best keywords to rank for in the content and selected NLP terms to increase its relevancy to Google's algorithm. To truly optimize around a top keyword in content it is also a good rule of thumb to adjust the meta description & title to integrate that keyword on the respective web pages.
Step 3.
Now the SEO content writer will do their own additional research to truly understand the niche through and through. Keeping in mind that Google also ranks depending on the natural flow of content so just sticking in keywords and terms will not help if the content itself is not of true quality and relevant. You will want to create content that is appealing to the readers.
Step 4.
SEO techs will now add backlinks to push power to the site and the specified keyword.
*there are many techniques in SEO, to determine the placement of keywords and amount of times they are used, to write content.
How Does SEO Content Help Your Site?
When a user of the internet types a word or phrase into the search engine, the search engines rank the content in the order of importance and relevance.
As a result, if your business ranks on the first page of the search results, your business website has a significantly higher chance of the user visiting your site. And it's known that the more visitors to your site, the higher chance of getting the sale. As such, higher sales means higher profits. Your conversion rate and profits will be higher than someone whose website ranks on the 14th page.
Digital Uptrend Case Study:
A client wanted to go after the keyword fans that blow cold air.
After optimizing the content and implementing other SEO elements we are happy to see it is now in the 1st place ranking!
Everything you do to optimize your site, from keywords, SEO content, site structure, and backlinks, makes a considerable difference to Google and other search engines.
But SEO Content isn't Enough...
Anyone in the SEO community can vouge that optimized content creation is not the tell-all for getting ranked higher. Although SEO content is a huge factor when trying to get higher rankings on Google's search query, there are many other factors to consider.
What it takes to rank!
Backlinks that push power to your site, site structure, optimized meta titles and descriptions, page speed, correct linking of social media pages, and many other things are all factors to consider when implementing an SEO strategy. If you are a business owner looking for the most in an SEO company, you'll want to be sure that all of these things are implemented. You can also
reach out to our knowledgeable team here at Digital Uptrend to see where we can help!
Like to learn more? Read about our article on
How Long Does SEO Take .
