The other big thing you have to remember here, is that quality over quantity really matters. It's not hard to show visible results for things like website visits or even leads. Even the most discounted SEO firms can accomplish visible increases in numbers like these, fairly quickly and easily. 

Oh, did you say you wanted good leads, not just "blind" leads that result in more time spent (work) for you or your employees and less or no change in sales? 

Well, this is your first lesson in "you get what you pay for", and it was free! Next time, it will cost you in real profits - or lack thereof. A good digital marketing firm will not only get you results, but it will get you the kind of results needed to increase your sales, your brand awareness and ultimately your reputation itself. 

Plus, they can show you how they accomplish these goals, over the time-frame specified in their marketing campaigns. Don't pay someone to do a discounted job on your business advertising. When it comes to digital marketing, there are a lot of choices in companies. Take the time to research and talk with each one you consider. 

Go over what you want, what you expect, and how much your budget is. Then listen carefully to what they initially discuss and present for your business goals. This decision will be one that directly impacts the success or failure of your business. 

Each member of their team is important, as well. You may even want to briefly speak to each person who will be working on your account, or schedule a conference call. Little things are all worth mentioning. 

Remember: hiring an excellent digital marketing company that understands your needs and does high quality work is probably the single most important business decision you can make. Be sure you make the right one!