At Digital Uptrend, we are SEO scientists, and this is our focus. But, we are also web designers who offer a wide range of services to create a beautiful, functional website for each client. Discover how and why our team puts SEO first but doesn't cut corners on other web design services.



What Are The Basics Of Business SEO?

You might have some idea about search engine optimization if you've had a business website before, but it's basically just the process of ensuring a website ranks high on the search results page. 

So, if someone Googles something related to your business, you want to show up near the top of the first page as most people rarely look beyond these initial results. SEO marketers develop strategies to help web pages move up in the rankings so that you find new clients and grow your business.

Web Design With SEO

To succeed as a business in your online marketing efforts, it takes a combination of factors. SEO ensures that your website ranks on Google and other search engines, but good web design and content are part of this process. 

Search engine optimization has become more sophisticated over the years as Google changes its algorithms. Now, it's not enough to stuff a bunch of keywords into a site. Instead, careful care has to be taken to place thoughtful, relevant keywords without overdoing them, and Google also looks at other factors such as linking and readability.

The team at Digital Uptrend knows it's vital to offer comprehensive website services, so along with our top-tier SEO services, we create a website that's easy for you to use, maintain, and edit.

Focusing Your Brand With A Unique Site

As an SEO web design company, we take a variety of factors into account when working with each of our clients. We are big on honesty and communication here, so we'll discuss the goals of your business and what you want your website to achieve. 

Maybe you need a total rehaul, or maybe you're looking to make a few edits. Either way, we know how important it is to have a recognizable brand that customers trust.

After learning your brand story, we incorporate the narrative into your webpage. We've updated a variety of outdated or unreadable sites and turned them into sites that are easy to read and view.

Our web design services include working with you to put together:

• The aesthetic of the webpage
• Fonts and color palettes
• Contact information
• Specific webpages you want to build

Then, our web design team starts creating your new site, and we welcome your input along the way.

How SEO And The Web Design Process Go Together

A well-built site that's pleasant to look at and tells your brand story is foundational to your online presence, but as we are SEO scientists first, we never forget the importance of search engine results in this process.

While building your site, our content specialists write and create landing pages, service pages, blogs, and more that incorporate important SEO phrases. We have a scientific method that we are continually streamlining and experimenting with to find the right balance and right kinds of keywords. 

Each website and page is unique, and our team researches your industry and the keywords that will get your company high on the search engine results page. All of this happens in the journey of building out your web pages just how you want them.

SEO Web Design Strategies Help You Get New Clients

Some specific strategies we use as digital marketers include locations-specific keyword research and relevant internal links. For example, one of our content specialists will add phrases about your small business to target the area you service such as your industries page. Then, they'll link back to other pages on your website to ensure potential clients can get into contact with you.

These steps are proven to help your business show up on search engines, but we don't do shoddy work at any point. Even if our content for your site has relevant SEO research, it still has to be well-written and informative. Our content team will not overstuff keywords or create something that makes no sense to your potential audience. Instead, they use SEO as just one tool, although a very important one, in their kit.

Adaptable, Personalized Web Design

The Digital Uptrend team knows that many people have dealt with shady or downright dishonest digital marketing companies, but we try our best to do things differently. We offer direct access to our team through Basecamp and don't ask you to sign an annual contract.

We know that the needs of your business are often changing and that the world of digital marketing is fast-paced. To keep up with demand and a changing industry, we customize our services to work for you and are there if you need to make adjustments to your website, such as:

• Adding additional services
• Marketing a prompt or deal
• Changing billing terms
• Including new information about upcoming projects

If any of these SEO strategy services or website content options sound useful for your business, we are here to help.

Get Help With SEO And Web Design

If you're looking to freshen up and modernize your existing webpage through a website redesign or if you don't have a website yet and need an entire website build-out, Digital Uptrend can help. We offer SEO services, content creation, website design, and website maintenance, and all of these options are individualized as we collaborate with you.

You can trust that we won't just create your website or add some SEO phrases and then leave you on your own. We provide ongoing help if you need it. Learn more about our services such as  SEO for Colorado Springs or request a free audit of your site today.