What if we could tell you that by creating and implementing a list of effective keywords, you could potentially bring in over thousands of potential customers and traffic for your car dealing website?!

Once you get on the first page for all of those keywords, you’ll see a huge boost in people calling your business and you’ll be sure to see new faces coming in to look for a car to buy.

So with 1000 new potential leads coming to your website and business, if 100/1000 leads actually bought the car would it be worth it? OF COURSE! 

With that being said it is up to business owners to understand their own potential with SEO. Any car dealer can easily increase the amount of traffic to their website and ultimately their dealership by simply targeting the right keywords.

As an SEO company one of the first steps after onboarding, we will start by developing a keyword list that is buyer intent but also relevant to your industry. We find the right keywords through our own credible keyword research tools where you’re able to see what the majority of people are typing when they search for something on google or any other search engine.

Here are some examples of what car dealer keywords should look like:

• “Car Dealer + (City)”
• “Used Car Dealer + (City)”
• “Car Make + (City)”
• “Used Car Make + (City)”

When people search for cars online and they want a specific vehicle, like a Used Subaru in Colorado Springs, you know when they type in that keyword they’re more than likely looking for to buy that car. They would be a prime candidate for your dealership. Even in our own city we are seeing keywords like “Used Subaru (in) Colorado Springs” being searched over 200 times in a single month. 

Now people in Colorado love their Subarus but that doesn’t mean there aren't other makes and models that are being searched. Check out the search volume for “Used Toyota Colorado Springs”

That’s another 40 potential people per month that are looking to buy a used toyota in Colorado Springs. And that’s 40 new people every month could be your new customers.

Of course searches vary by city and state but that’s why you need an experienced SEO team to do the research properly. Now you might be thinking some of these numbers are a little small. 

You might be looking at 40 searches and thinking that it is not very much. But the thing is when you start building a list of these guys. You start to see how being in first place for all of the keywords on the list could be a game changer for your dealership.

Check out this list of keywords below. When you add up the total amount of searches for each keyword, you’ll see there’s over 1000 searches a month.

SEO is split into two aspects. The first is the work that is done to the actual website which we call On-Site Search Engine Optimization. These are things such as meta titles and descriptions, any errors that are negatively impacting the site and things like site speed. All these have an effect on your rankings and if not up to par with google standards, can push you down in the search results. Whenever we launch a campaign we start by first going through a rigorous audit to make sure your website has all of the back-end optimization google likes to see. We’ll analyze your competitors to see what we’re up against and develop the extra material needed to out rank them.

After completing the first phase, we move into the second aspect of any SEO campaign: the Off-site SEO. This aspect is as equally as important as the first. Although it seems like Google is moving away from giving so much credit for off page factors for things like links but even then off-page is still a huge factor in ranking both locally and nationally. 

Another huge factor in ranking a website is the User Experience (UX). Having a website where people constantly land on 404 pages (Broken Pages) will cause them to leave your site faster. In other words,if they have a bad experience and they leave. Google calculates this with something called Bounce Rate. Basically the faster people leave your site after they go to it, the higher your bounce rate. If google see people are quickly leaving your site. They will push you down in the rankings.

If your auto dealership doesn’t have a fully optimized Google My Business page, you’ll eventually get lost in the pages in the Google Maps Listing.

Having a GMB page can be both amazing, and detrimental for auto brokers. People today read reviews and leave reviews. Having influence over those reviews and having a strategy in place to guarantee good reviews is imperative to having a great google my business page that ranks wells. Of course Google is just going to avoid listing a 1-star business as the first suggestion when people are searching for a car online. So having good reviews is one thing. Next is the gradual and consistent increase of your dealership’s Name, Address, Phone Number, and Website across different directories on the web. We also call this the NAPW. So Listing them on different directories such as: local.com, will help your GMB be seen as an authority in the rankings. The next thing you’ll want to do is list your auto dealership’s site listed on different websites that are relevant to the car industry. Check out Cars.com for an example.

Other factors in getting your Google my business page to positively increase in the rankings include:

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• Picking the correct relevant category for your GMB
• Uploading Geotagged Images of your business and it’s services in action
• Getting your GMB Verified (Code received in the mail)
• Responding to Customer Reviews 
• Getting More Customer Reviews

Of course getting traffic to your website doesn’t necessarily mean you’ll get conversions.

You need a solid website that will guarantee a great user experience and a flawless first impression. But what being on the first page will also do for car dealerships is increase their amount of impressions. This is when someone sees your website but doesn't actually click on it. The more impressions the more you’re building your brand’s authority in the eyes of users. Being in the top of the rankings in a sense means you’ve gained the trust of people who are searching for certain services. Over 90% of clicks go to organic search results because people tend to avoid things like Google Ads, you’ll see as you’re presence increases in the searches, the results will outweigh any other internet marketing strategy there is. 

So if you own a car dealership you WILL need an SEO Colorado Springs Company at that not only builds up your authority on the web but also builds the trust between your business and theirs. Make sure to know the basics of SEO, the value and the people who can help your business succeed, call Digital Uptrend for questions or an appointment.

Having a GMB page can be both amazing, and detrimental for auto brokers. People today read reviews and leave reviews. Having influence over those reviews and having a strategy in place to guarantee good reviews is imperative to having a great google my business page that ranks wells. Of course Google is just going to avoid listing a 1-star business as the first suggestion when people are searching for a car online. So having good reviews is one thing. Next is the gradual and consistent increase of your dealership’s Name, Address, Phone Number, and Website across different directories on the web. We also call this the NAPW. So Listing them on different directories such as: local.com, will help your GMB be seen as an authority in the rankings. The next thing you’ll want to do is list your auto dealership’s site listed on different websites that are relevant to the car industry. Check out Cars.com for an example.

Other factors in getting your Google my business page to positively increase in the rankings include:

​

• Picking the correct relevant category for your GMB
• Uploading Geotagged Images of your business and it’s services in action
• Getting your GMB Verified (Code received in the mail)
• Responding to Customer Reviews 
• Getting More Customer Reviews