It is important that businesses, looking to scale or just find a qualified marketing team, know SEO fundamentals and understand the specific attributes that indicate an agency is qualified for the specific industries, reputable, experienced and dedicated.

1. Optimize Main Website For SEO

A successful SEO strategy starts on the main website. The website must have SEO-optimized content, proper internal links, google my business, server response codes, useful site maps and a URL structure. A professional and qualified SEO agency can assist you with those things. An SEO agency can create web design strategies to make sure that your business is starting off correctly. Then go further into optimizing a business’s site in SEO terms.

2. SEO-Optimized Content

Being up to date with google’s algorithm is incredibly important especially when it comes to creating the right content (text) for your site. A qualified SEO agency will be familiar with different tools like Ahrefs to help audit websites, research specific keywords & backlinks and even compare the competitors. 

3.Proper Internal Links- Backlinks

To master Google’s algorithms, you must first know how to create proper internal links to master backlinks. To establish these Backlinks, a business must have set up an effective site structure. To have domain authority is to see your business rank higher amongst other similar sites, this can only be done with backlinks in mind. 

Again specialized SEO agencies will know specific trusted tools and software they use to find businesses domain authority. Having a high domain authority score will help distinguish your business online from competitors in your specific niche. So even if you are one of the best in your niche, unfortunately, it will not matter to Google, so it also needs artificial metrics to help establish a baseline. 

4.Online SEO Marketing Is a Never-Ending Process

Any credible agency will never tell you SEO is just a one time thing! To show Google that a site is legitimate and gaining legitimate traffic, one must be consistently and constantly implementing marketing and web design fundamentals, otherwise ranking is sure to decrease. 

5. Qualities to Find in The Right SEO Agency

It is important to know the qualities you want with the right SEO agency, here are a few below:

Make Sure They Are Reliable

Reliability is a huge factor when it comes to SEO because agencies must stay up to date with current algorithms, tools and software. It is always a good sign when agencies stay in reasonable contact and will likely set up monthly reports for each client. They will also do their best to accommodate your wishes while also keeping in mind your business’s best interest. For example if you would like a certain type of website design they will make sure to implement it’s main idea, all while making sure it fits in line with the best SEO standards.

Experience and Reputation

Reputation is key while it will be necessary for the right SEO agency to be able to deliver first rate service. Experience is also an important quality to look for in the right SEO agency. SEO has various elements that rely heavily on trial and error and with the right experience an SEO agency is sure to help you reach your business’s SEO-related goals. You can see an example of experience and reputation through this Digital Uptrend's testimonial:

Getting in Touch With a Trusted SEO Agency

There are SEO professionals here at Digital Uptrend to assist you with all your SEO-related endeavors, get in touch with Digital Uptrend today with our various locations. We've built trust, shown results & experience. We would like to use our expertise to help you stay away from scam SEO agencies that won’t bring you real results from real knowledge. Contact us Today!